The Additive February 2020

Monetising romance, we interview ExoClick's dating traffic expert Zara Mankoo about the higher value of members area traffic for advertisers with some key data about Valentine's Day. Plus Hulu’s new interactive ad formats and open source HTML video player Fluid Player adds VR and VPAID features. #OnlineMarketing #OnlineDating #AdTech #VideoAdvertising #ExoClick #DigitalMarketing #ValentinesDay