The Additive Episode #9

BuzzFeed's move to display ads, Amazon's digital ad business, Social advertising and conversions and an interview with Ada Llorca, ExoClick's Head of Publishing to discuss Google Chrome's new ad format rules.

Ad industry articles

Augmented Reality Poised to Eclipse Virtual Reality

AR is becoming mainstream, thanks to a host of technological advances and big-tech backing that makes it accessible on smartphones. (Article from eMarketer)

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Top Influencer Marketing Platforms

With today’s extreme proliferation of social media, we see that among hundreds of millions users some get to be extremely popular, so popular that they can influence other people decisions what to buy, so Influencer marketing has emerged, here is their guide...(article from Business of Apps)

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Do Social Posts Change Minds? Survey Says Yes

A recent Pew Research Center survey found that 14% of US adults said they had changed their views over the past year because of something they saw in their social feeds. (article from eMarketer)

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