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The Additive Episode #9
BuzzFeed's move to display ads, Amazon's digital ad business, Social advertising and conversions and an interview with Ada Llorca, ExoClick's Head of Publishing to discuss Google Chrome's new ad format rules.
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Ad industry articles
App Annie Analyses 10 Years of Google Play Store
To mark the 10th anniversary of the Google Play Store, App Annie has released a report documenting some of the key highlights from the past decade. All the data is based on the worldwide market, but it does exclude Chinese activity. It was revealed that Tinder is the second largest app of all-time... (article from Global Dating Insights)
Five Charts: How Consumers Really Feel About Subscriptions
According to a McKinsey study released in February, subscription commerce retailers grew sales from $57.0 million in 2011 to over $2.6 billion in 2016. Established companies, including big-box stores, supermarkets and consumer packaged goods (CPG) conglomerates, have gotten on board for a piece of the action. But how do consumers feel about subscriptions? (article from eMarketer)
Study: Influencers pushing more products
While influencers aren't pushing thousands upon thousands of product dollars, they are beginning to push more purchases. That's the word from new IZEA research which finds that about one-third of social media users have purchased a product because of an influencer's post. (article from Biz Report)