The Additive Episode #8

Emerging technology Mixed Reality, mobile phone predictions for 2022, rewarded mobile ads and we talk to CEO Benjamin Fonze about ExoClick's new Ad Exchange. Visit https://www.exoclick.com/ad-exchange/ to find out about ExoClick's Ad Exchange

Ad industry articles

Rethinking loyalty: Why brands are starting to reward the right type of behaviour over spend

As brands overhaul the established model of discount-based loyalty schemes, is rewarding longevity now the answer to incentivising profitable customer relationships? (article from Marketing Week)

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FlixBus is testing VR on certain routes to Las Vegas

FlixBus, the low-cost tech-forward bus service out of Europe that launched in U.S. this year, has added a VR experience to some long-distance routes to and from Las Vegas. (article from TechCrunch)

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Rewarded video most important in-app ad type for majority of mobile game developers

Rewarded video is the most commonly used in-app ad type among game app developers (65%), according to new research by DeltaDNA. Other popular formats include interstitials and banner ads, however, the latter have been declining by 9% year-on-year. (article from Business Of Apps)

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