The Additive Episode #4

IAB's Dynamic Content Ad Standard, Pinterest's camera search engine, Google's Android Go, smartphone adoption in India.

Ad industry articles

Google gives Android developers new tools to make money from users who won’t pay

The company is launching a new monetization option for apps called “Rewarded Products.” This will allow non-paying app users to contribute to an app’s revenue stream by sacrificing their time, but not their money. The first product will be rewarded video, where users can opt to watch a video ad in exchange for in-game currency, virtual goods or other benefits. (article from Tech Crunch)


Brands are spending more on Pinterest and Snapchat ads says 4C Insights

Almost half of consumers are now making brand choices based on a brand’s core values, with social media networks creating an enhanced opportunity for customers to communicate with their favourite brands. That’s according to the latest The State of the Media report from 4C Insights based on a sample of $350 million in global media spend across 1,000+ brands. (article from


Marketing Week Assesses Advertising Space on Dating Apps

Marketing Week has published a long-form analysis of advertising space on dating apps, noting that brands such as Domino’s are beginning to invest in the industry. Many companies are creating context-specific promotions, such as New York City Football Club offering stadium dates. The partnership allows them to reach millennial consumers, who make up some 80% of Tinder users. (article from