The Additive: Episode #1

The latest ad tech news with reports on VR, ad blocking and native advertising.

The Additive: Episode #3

Adblocking, Native advertising, US programmatic market and pre-roll in-stream video tips.

The Additive Episode #4

IAB's Dynamic Content Ad Standard, Pinterest's camera search engine, Google's Android Go, smartphon...

The Additive Episode #5

Chrome ad blocking, South African mobile stats, digital ad spend in China and Charles Ngo's Ultimate...

The Additive Episode #6

Apple’s Intelligent Tracking Prevention, the IAB's Mobile Identity Guide for Marketers, Kantar's Gl...

The Additive Episode #7

VR ad format prototype from Google, Nielsen's YouTube ad measurement, m-commerce in the UK and Zenit...

The Additive Episode #8

Emerging technology Mixed Reality, mobile phone predictions for 2022, rewarded mobile ads and we tal...

The Additive Episode #9

BuzzFeed's move to display ads, Amazon's digital ad business, Social advertising and conversions and...

The Additive episode #10

Facebook tracking gets blocked by Apple Safari, digital advertising stats from India, a new malware ...

The Additive episode #11

Healthy growth from Instagram, Facebook gets the last laugh with AdBlock, predicted iPhone App reven...

The Additive's predictions for 2018

In this special end of year show we bring you our top 5 ad tech predictions for 2018. And we intervi...

The Additive episode #13

Get the lowdown on Google's new restrictions, native advertising predictions and the latest stats on...

The Additive The European Summit Report Part 1 of 2

In part 1 of this special 2 part show we bring you an in depth report from Europe's biggest online e...

The Additive The European Summit Report Part 2 of 2

In part 2 of this special 2 part show we bring you more interviews from Europe's biggest online ente...

Special program: Mobile World Congress 2018

At ExoClick's Mobile World Congress cocktail party, The Additive was there to interview guests about...

The Additive episode #16

Get the latest US native display predictions, how influencer marketing is driving dating site sign u...

The Additive episode #17

This episode features legalising sports betting across US, Snapchat’s AR ad unit success and the new...

The Additive Affiliate World Europe Report Part 1 of 2

Part 1 of our Affiliate World Europe 2018 special. Packed with affiliate tips and news, we interview...

The Additive Affiliate World Europe Report Part 2 of 2

Part 2 of our Affiliate World Europe 2018 special. Packed with affiliate tips covering the Chinese m...

At Mobile World Congress 2019 part 1

We find out the buzz at Mobile World Congress 2019 from Badoink, TORO Advertising and Kimia! #MWC201...

The Additive August 2019

Find out about how AdSecure protects ad networks and publishers from #malvertising as we interview B...

The Additive September 2019

Get #emailmarketing tips from ExoClick's Ines Lagos, also AdColony's report shows that #mobileadvert...

The Additive October 2019

Get #onlinemarketing tips for #Russia from ExoClick's Tatiana Grygorieva, also 3 new #Facebook inter...

The Additive November 2019

Find out how to maximise the impact of the Push Notification ad format with tips from ExoClick’s Hea...

The Additive December 2019

Publishers! Find out how to set run your own powerful programmatic ad platform with ExoClick SaaS Te...

The Additive January 2020

We look at virtual product placement technology from Ryff, new responsive voice ads from Pandora and...

The Additive February 2020

Monetising romance, we interview ExoClick's dating traffic expert Zara Mankoo about the higher value...

The Additive March 2020

In this months show we feature an in depth look at the latest news in Influencer Marketing, AdSecure...

The Additive April 2020

We interview Artur Kaczmarczyk from Voluum, the industry standard #trackingsoftware, ExoClick's new ...

The Additive May/June 2020

In this month's show we look at how Chrome is combating heavy ads, Tik Tok and AR ads, and how Covid...

The Additive July/August 2020

In this month’s show we look at TikTok's new battle for survival, Fluid Player gets updated to versi...

The Additive September/October 2020

In this months show we look at the IAB's Project Rearc, AdSecure’s new IAB Standards feature and 5G ...

The Additive November 2020

In this month's show we look at TikTok and Shopify's new deal, ExoClick's Native advertising tips fo...

The Additive February 2021

In this month's show we look at the latest trends in Influencer marketing, Apples VR headset, ExoCli...

The Additive April/May 2021

In this months show! Are Cohorts a 3rd party cookie alternative? - Google's FLoC testing - TikTok a...

The Additive June/July 2021

In this episode we ask: Could emotion metrics be the future for ad tech? We look at Ford Motor’s bil...