Special program: Mobile World Congress 2018

At ExoClick's Mobile World Congress cocktail party, The Additive was there to interview guests about the mobile business. We spoke to Zsuzsanna Vida from BaDoinkVR, Matiss Bos from Advidi, Eugeny Fomin from Golden Goose, Stefan Muhlbauer from BrokerBabe and Victor Vas from Bidmath. Check it out!

Ad industry articles

Augmented Reality Poised to Eclipse Virtual Reality

AR is becoming mainstream, thanks to a host of technological advances and big-tech backing that makes it accessible on smartphones. (Article from eMarketer)


Top Influencer Marketing Platforms

With today’s extreme proliferation of social media, we see that among hundreds of millions users some get to be extremely popular, so popular that they can influence other people decisions what to buy, so Influencer marketing has emerged, here is their guide...(article from Business of Apps)


Do Social Posts Change Minds? Survey Says Yes

A recent Pew Research Center survey found that 14% of US adults said they had changed their views over the past year because of something they saw in their social feeds. (article from eMarketer)