Special program: Mobile World Congress 2018

At ExoClick's Mobile World Congress cocktail party, The Additive was there to interview guests about the mobile business. We spoke to Zsuzsanna Vida from BaDoinkVR, Matiss Bos from Advidi, Eugeny Fomin from Golden Goose, Stefan Muhlbauer from BrokerBabe and Victor Vas from Bidmath. Check it out!

Ad industry articles

Rethinking loyalty: Why brands are starting to reward the right type of behaviour over spend

As brands overhaul the established model of discount-based loyalty schemes, is rewarding longevity now the answer to incentivising profitable customer relationships? (article from Marketing Week)


FlixBus is testing VR on certain routes to Las Vegas

FlixBus, the low-cost tech-forward bus service out of Europe that launched in U.S. this year, has added a VR experience to some long-distance routes to and from Las Vegas. (article from TechCrunch)


Rewarded video most important in-app ad type for majority of mobile game developers

Rewarded video is the most commonly used in-app ad type among game app developers (65%), according to new research by DeltaDNA. Other popular formats include interstitials and banner ads, however, the latter have been declining by 9% year-on-year. (article from Business Of Apps)