The Additive Affiliate World Europe Report Part 2 of 2

Part 2 of our Affiliate World Europe 2018 special. Packed with affiliate tips covering the Chinese market, Financial affiliation, Gaming and more! We interview YeahMobi, LeadBit, Traffic Cardinal, Iq Option, PWN Games, Safe Names, Sam Media, The European Summit and Response Finance. More info here https://leadbit.com/ https://trafficcardinal.com/ https://en.yeahmobi.com/ https://eu.iqoption.com/en http://pwngames.com/ https://www.safenames.net/ https://www.sam-media.com/ https://www.theeuropeansummit.com/ https://responsefinance.com/

Ad industry articles

Rethinking loyalty: Why brands are starting to reward the right type of behaviour over spend

As brands overhaul the established model of discount-based loyalty schemes, is rewarding longevity now the answer to incentivising profitable customer relationships? (article from Marketing Week)

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FlixBus is testing VR on certain routes to Las Vegas

FlixBus, the low-cost tech-forward bus service out of Europe that launched in U.S. this year, has added a VR experience to some long-distance routes to and from Las Vegas. (article from TechCrunch)

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Rewarded video most important in-app ad type for majority of mobile game developers

Rewarded video is the most commonly used in-app ad type among game app developers (65%), according to new research by DeltaDNA. Other popular formats include interstitials and banner ads, however, the latter have been declining by 9% year-on-year. (article from Business Of Apps)

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