The Additive episode #17
This episode features legalising sports betting across US, Snapchat’s AR ad unit success and the new dating industry trend of video streaming.
Ad industry articles
3 key market trends from Global Dating Insights
Recently Global Dating Insights held their Los Angeles networkign conference. With keynotes from Tinder, The Meet Group and more, check out three key dating insights from the event.
Instagram launches long-form video in bid to lure YouTube generation
Instagram will increase its video time limit from one minute to 10 minutes for most users, in an attempt to lure younger viewers away from YouTube. (Article from the UK's The Guardian)
Facebook testing Augmented Reality ads in news feed
Facebook is testing AR in the news feed with a select group of advertisers. (Article from Techcrunch)