The Additive episode #17
This episode features legalising sports betting across US, Snapchat’s AR ad unit success and the new dating industry trend of video streaming.
Ad industry articles
Apple escalates war against Facebook tracking
ITP2, the updated version of the anti-tracking technology, are even more aggressively targeted at two of Apple’s biggest rivals, Facebook and Google.
Mary Meeker Releases Annual Internet Trends Report for 2018
Venture Capitalist Mary Meeker has just released the 2018 version of her famous Internet Trends report. Consumers reportedly spent 5.9 hours per day on average on their phones in 2017, compared to 5.6 hours in 2016.
Video advertising: What brands should know about mobile video ads
Advice from Clickz.com on what advertisers should know about this trend to be able to reach out to their audience in a more efficient way.