The Additive June/July 2021

In this episode we ask: Could emotion metrics be the future for ad tech? We look at Ford Motor’s billboard interface for vehicle displays and we interview ExoClick’s Head of Publishing Ada Llorca for the lowdown on Multi-Format Ads. #adtech #AI #artificialintelligence #onlineadvertising Financial Times Emotion Regognition https://ig.ft.com/emotion-recognition/ ExoClick's Multi-Format Ads https://www.exoclick.com/publisher-case-study-increased-revenues-using-our-multi-format-ads/